The web-based game “Haraz” was developed and designed by the GILAMARD game development team, commissioned by Doosheh Amol Dairy Products Company (Haraz) from Mazandaran province. Haraz Dairy is one of the leading dairy brands in Iran, and it has turned to web-based games as an innovative tool to better promote its products. “Haraz” falls into the category of puzzle and match-three games. In this game, the player must align three or more similar items to eliminate them and earn points. As players collect more points, their final score increases and is compared with other users on the leaderboard. What makes Haraz unique is that the game items are actually the same dairy products people often see in their daily shopping baskets. This time, players need to match those products to score points, creating an experience that is both fun and informative. While playing, users become more familiar with the Haraz product lineup. To try the Haraz game, visit:
